Anyword is a tool powered by artificial intelligence that assists performance marketers in creating and enhancing their copy to increase conversions and boost sales. By providing a predictive performance score- users can make informed decisions and customize their copy to suit their specific target audiences using personalized personas. Additionally- Anyword optimizes on-site copy and generates highly effective marketing copy for various channels and formats- including ad copy- landing and product pages- blog posts- emails- SMS- and product descriptions.