Lately.ai is a platform that utilizes AI technology to generate compelling content and manage social media. It can repurpose longform text- video- and podcasts- using AI to create impactful words that resonate with users. The platform automatically breaks down lengthy videos- audios- or texts into numerous pre-tested social media posts- aiming to enhance user engagement. Moreover- it has the capability to repurpose longform content from various languages. Its main goal is to assist users in creating highly effective and transformative social media content- while harnessing the potential of longform content.